Velocity Ventures
VC-Backed Startup
The Challenge
Scaling Without Losing Brand Identity
Velocity Ventures was growing fast—from 10 to 150 employees in 18 months. As they scaled, their brand started to fragment. New hires didn't know the brand guidelines, different teams interpreted the brand differently, and the scrappy startup energy that made them special was getting lost in inconsistent execution.
Pain Points
- New hires took weeks to understand the brand
- No formal brand guidelines existed
- Engineers were making design decisions
- Social media looked different every week
- Investors commented on inconsistent materials
- Founder's vision wasn't being translated
The Solution
AI-Powered Brand Foundation
Velocity implemented Brandified from the ground up, using AI to codify the founder's brand vision and create a system that could onboard new team members instantly. The platform became part of their hiring process—every new employee learns the brand on day one.
Key Features Implemented
- Interactive brand onboarding for new hires
- AI that generates on-brand content instantly
- Templates for every common use case
- Brand voice guidelines with real examples
- Self-serve asset library
- Slack integration for quick brand checks
Implementation
45 days to full deployment
Brand Codification
Weeks 1-2Worked with founders to document brand vision, values, and voice. Created the foundational brand system from scratch.
System Setup
Weeks 3-4Built template library, trained AI on brand voice, and configured asset organization.
Integration
Weeks 5-6Connected to Slack, Figma, and existing tools. Set up automated workflows.
The Results
Faster production
Content that took days now takes hours
New hire onboarding
Time for new employees to create on-brand content
Saved annually
Reduced agency costs and eliminated rework
Brand debt
No accumulated inconsistencies as they scaled
"Most startups accumulate brand debt as they scale—small inconsistencies that compound into a fragmented identity. We used Brandified from day one, and our brand is actually more consistent at 150 people than it was at 10. That's unheard of."
Marcus Johnson
Head of Design, Velocity Ventures