Nexus Technologies

Enterprise SaaS

2,500+ employees•San Francisco, CA

45%

Reduction in content production costs

The Challenge

Brand Fragmentation After Rapid Acquisition

Nexus Technologies had grown rapidly through acquisitions, absorbing 12 companies in 5 years. Each acquisition brought its own brand assets, guidelines, and ways of working. The result was chaos: marketing teams in different regions were using different logos, colors varied wildly across materials, and no one knew which assets were current.

Pain Points

12 different brand systems from acquired companies
No single source of truth for brand assets
Regional teams creating inconsistent materials
6-8 weeks to produce a simple campaign
Legal concerns about trademark compliance
New employees had no way to learn the brand

The Solution

Unified Brand Operating System

Nexus implemented Brandified as their central brand operating system, consolidating all 12 legacy systems into one platform. The system included strict governance for core brand elements while allowing regional flexibility for market-specific adaptations.

Key Features Implemented

Single source of truth for all brand assets
Tiered permissions: global, regional, local
AI-powered content generation with brand guardrails
Automated brand compliance checking
Integration with existing marketing tools
Real-time analytics on brand usage

Implementation

90 days to full deployment

Discovery & Migration

Weeks 1-3

Audited all existing brand assets across 12 systems, identified current vs. deprecated elements, and migrated approved assets to Brandified.

Governance Setup

Weeks 4-6

Established permission tiers, created approval workflows, and defined locked vs. flexible brand elements for each region.

Team Onboarding

Weeks 7-9

Trained 150+ marketing team members across 8 regions, created role-specific quick-start guides, and established regional champions.

Full Deployment

Weeks 10-12

Rolled out to all teams, deprecated legacy systems, and implemented monitoring for brand compliance.

The Results

45%

Cost reduction

Eliminated redundant asset creation and reduced agency dependency

6 weeks → 6 days

Campaign delivery

From request to live campaign across all regions

89%

Brand compliance

Up from 34% before implementation

12 → 1

Platforms consolidated

Single source of truth for all brand needs

"We went from brand chaos to brand clarity in under 90 days. Brandified didn't just organize our assets—it transformed how we think about brand. For the first time, our teams in Tokyo and Toronto are working from the same playbook."

Jennifer Chen

VP of Marketing, Nexus Technologies

Ready to achieve similar results?

See how Brandified can transform your brand operations.